
European destination cities led luxury rental growth in 2018
"Of the 26 global luxury locations tracked by Savills over a third reported year-on-year growth in 2018 with 50% maintaining headline rents."
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"Of the 26 global luxury locations tracked by Savills over a third reported year-on-year growth in 2018 with 50% maintaining headline rents."

"Investment activity across the big luxury houses has intensified over the last three years. Across the top 10, funding volumes (based on known values) reached $8.3bn, 10 times that seen in 2016"

"The retrenchment to core destination cities seen last year will continue in 2019"

"While new openings declined last year this was largely at the expense of smaller independent brands as the top three luxury houses, LVMH, Kering, Richemont all increased new store openings globally in 2018"

"Much of the growth in luxury spend in 2018 was driven by millennials and their younger counterparts Gen Z"

"Beyond the top three, there are a number of global luxury cities that stand out in terms of potential macro trading fundamentals and relative rental affordability"

"Additional features such as market transparency, political stability, legal systems, liquidity, occupier terms and domestic spend drivers have also had a bearing on investor attractiveness and in turn pricing"

"Expansion by ‘affordable luxury’ brands will continue to form a key part of the overall luxury market in 2018"


"Despite fewer new store openings globally, brand strategies to invest in more strategic locations and streamline their portfolios, has seen some brands relocate/consolidate stores and open larger stores in the ‘best’ locations in a given market"